The genre that I have chosen for my film promotion project is horror. I have always loved this genre, especially when it comes to the film making process. I do get scared when it comes to horror movies, however that's why I find them so intriguing. It always amazes me how the writers and director can incite so much fear into a scene just through some of the technical options they decide to go with. Horror film trailers themselves can incite enough fear into someone to not even feel comfortable enough to go watch the movie. I am excited to explore this genre more and to uncover what it is that makes a horror film so powerful when it comes to controlling the audiences emotions.
While researching typical horror trailer conventions, I have come across some very interesting specific details. Some examples are that many of the shots are shown in a location that is isolated such as a rural street instead of a busy urban intersection. Also, music plays a key role in all trailers, and even more so in a horror trailer. The music in a horror trailer can incite that a scary moment is about to happen. Music can control the audiences emotions even if the onscreen action isn't all that interesting. Dialogue also plays a large role when it comes to horror trailers. The audience can begin to understand and latch onto the characters fear even when they don't know what it may be scaring them. Horror trailers are exciting yet a challenge. While a horror trailer can sometimes appear easy to make, it is going to take a lot of planning and specific timing to make the film appealing.
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